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SIX FEET UNDER
A five-minute walk away, below Broadway and Bleecker Street,
in a concrete bunker where the Black Panthers once met, lies
Nom de Guerre. Founded by Isa Saalabi, and Holly Harnsongkram
(co-owners of the Williamsburg, Brooklyn, boutique ISA),
graffiti artist Devon Ojas (who designs the graphics for the
store’s in-house label), and former Stussy store manager Wil
Whitney, NDG is creative collective cum high-end Army/Navy
store. Its name effectively translates to “wartime alias”. “It’s the
idea of preserving one’s identity,” says Harnsongkram, ...
a former fashion editor.
The foursome, who come from a disparate mix of hip-hop,
skater, and fine art backgrounds, found common footing in
military-inspired clothes. “Utilitarianism is the nucleus that
brings together all the different genres in fashion,” says Saalabi.
“We like it because it’s non-elitist.”...
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