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The Best New Designers in America
Assembling the Team. Named after the French military term
for alias, this design collective comprises four players: Isa
Saalabi, seated, formerly of Marc Jacobs; ex-W editor Holly
Harnsongkram, standing center left; Wil Whitney, DJ, top; and
graffiti artist Devon Turnbull, far right.
Starting Up. In 2001, Saalabi and Harnsongkram opened ISA,
a store in the Williamsburg section of Brooklyn that showcased
young, cutting-edge designers. The now defunct store spawned
a spin-off shop, Nom de Guerre, in Manhattan.
The Clothes. Downtown New York meets backwoods Maine.
Cotton sweaters, premium denim, fleece hoodies, military inspired
jackets, cotton and corduroy button-downs- a complete
wardrobe of basics for guys looking to amp up their evening and
weekend staples. – Andy Comer
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